Diageo is a world – leading drinks company whose brands include Smirnoff and Guinness. A problem for such a large business is how to communicate its preferred way of developing brands.

We designed the umbrella branding for this communication. At its heart is a set of practical books covering everything from innovation to consumer – driven strategy. Produced in two phases, the 15 books are in demand as an everyday tool around the world.

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> PROJECT 2