Diageo is a world-leading drinks business. Its portfolio houses brands such as Guinness and Smirnoff. Internally, it encourages innovative thinking to assist growth and maintain market share.

ArtHaus helped produce this step-by-step guide through its innovation process. A clearly structured 200-page updateable toolkit. It reinforced Diageo’s global identity through colour coding and ‘people-based’ photography.

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1.P/PORTFOLIO ------------------ > BRAND CAMPAIGNS ------------------ > NEW MEDIA > IDENTITY ------------------ > LITERATURE    - Diageo    - Ericsson    - Optima    - Guinness    - Magazines ------------------ > DIRECT MAIL > ADVERTISING ------------------