Developing a brilliant window for the world
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange and the London Stock Exchange. As such, it's crucial that its corporate website accurately – and attractively – conveys the strength and vitality of the business. When Diageo's corporate website needed a refresh, ArtHaus provided capability, credibility and creativity.
Diageo.com is different from brand sites in that it represents the organisation as a whole to a wide range of external stakeholders – not least, investors, shareholders and the media.
Diageo chose ArtHaus to work with them as they have an established relationship with Diageo and a strong track record of delivery and creativity.
"Thanks to a long relationship with the company, we understand Diageo – from the corporate needs of the top team to creating the right tone that will appeal to external stakeholders," ArtHaus' Mark Luckett added. "Couple that with our deep skills in building complex environments in SharePoint and we knew we could meet – and even exceed – the brief."
ArtHaus's challenge was to develop an attractive environment in SharePoint that made it easy for all users to reach the right information quickly. Beyond the basics of the site, ArtHaus also provided 1:1 training and support for site managers and administrators as well as cloning the site into multiple languages in line with Diageo's global footprint.
Diageo set a tough challenge – ArtHaus had to satisfy multiple internal stakeholders across multiple geographies with a short lead-time and constrained budgets. By being flexible, precise, creative and above all else solution-orientated we achieved the outcomes set for the project – and it was delivered on time and within budget.
As a result, the working relationship has gone from strength to strength.